Executive Branding Services

Wickpoint’s executive branding service is designed for C-level, owners and senior executives:

  • Who are fully-engaged running a business
  • Who are transitioning into self-employed, semi-retired consultant role after their corporate career

The executive can select from one-time service engagements to on-going, strategic consulting and executive branding execution.

Bronze

Executive Branding Service For the Do-It-Yourselfer

This one-time service offering is ideal for the executive who seeks a current audit and assessment (overview, pros/cons. issues) of their digital presence and LinkedIn profile. 

The executive who selects this service will receive an extensive assessment and guide they can follow to self-update their profile.

Deliverables:

  • Scorecard and assessment report
    • Google name results  
    • LinkedIn profile assessment 
  • Best practice guidelines
  • Recommended actions for improvement
  • 1 hour consultation

Gold

Executive Branding Service by Wickpoint

This one-time service offering is ideal for the executive who wants to update and optimize their core digital platform (LinkedIn), but lacks the knowledge, time and inclination to do it themselves. 

Like Bronze, an initial scorecard and assessment report is created as a baseline. Wickpoint then acts as project manager, coach and executioner working with the executive. Following its proven process and methodology, the executive’s LinkedIn profile is transformed into an optimized and engaging presence. 

Deliverables:

  • Scorecard and assessment report
    • Google name results  
    • LinkedIn profile assessment 
  • Engagement via Wickpoint’s proven LinkedIn development and documentation process 
  • A completed and optimized LinkedIn profile including:
    • Unique and compelling headline
    • Story-like “why” About summary 
    • Optimized Experience sections

Platinum

Executive Branding Service by Wickpoint

This on-going program is ideal for executives who seek to build their executive brand over time through consistent and strategic efforts. 

While Gold service provides an up-to-date LinkedIn profile and digital scorecard, by design, it’s a passive approach to executive branding. Selecting Platinum transforms the approach into a strategic, pro-active initiative. 

This service explores the full range of digital marketing opportunities in the context of the executive’s business and professional goals. 

There are two phases. 

The first phase is a 3 month engagement that provides all the services in Gold, plus added consultation and the development of a strategic “go-forward” executive branding plan.

Deliverables – Phase 1:

  • Items outlined above in Gold deliverables
  • Digital marketing opportunity consultation
  • Development of phase two plan

 Deliverables – Phase 2:

 

  • Specifics will be explored in Phase 1 and presented as a phase 2 plan. The range of potential services include:
    • Creation of personal website / blog
    • Creation of additional social media platforms
    • Engagement strategy for core social media platforms
    • Curation and posting of 3rd party content
    • Creation of original content (blog, video, podcasts)
    • On-going strategic branding consultation and digital marketing coaching