Digital Strategy Consulting for Executives
The Internet, mobility and accessibility have upended traditional command and control marketing. The pendulum has shifted dramatically to individuals. Individuals as consumers and individuals as the voice of the company.
Some companies have adapted to this evolution. Many have not. And senior executives are most guilty of not embracing this new era. Some feel there is no need but many are just fearful of tackling something they are unfamiliar with.
Strategic digital consulting for executives is the review, planning and execution of programs to engage with clients and customers. Wickpoint was created to address the executive branding opportunity.
Women are often early adopters and embrace digital strategy to build their executive brand.
Backstory – Power of Individual Marketing
As VP Marketing at a service company, Grant Wickes, founder of Wickpoint saw the value and opportunity of marketing executives in a trust and relationship service business.
After talking with friends and acquaintances, it seemed there was an opportunity to take this power of individual marketing to others . To take his recent experience and passion for marketing companies to a new focus – a focus on individuals. Specifically, owners/CEOs, VP Sales, VP Development, and other senior executives of private companies.
Founded by Experienced Marketing Executive
Grant Wickes is the principal and founder of Wickpoint. He’s spent over 30 years in technology marketing and sales adapting and applying strategies to grow small- and medium-sized business.
He’s been involved in the early days of Windows software, lived the digital photography transformation and worked for companies from startup to growth to turnaround. As a strategic marketer, Grant excelled at defining market opportunities, developing products and crafting go-to-market programs that drove business value.
Grant has been an early adopter of social media and an advocate of executive thought leadership. Applying his strategic approach with numerous on-demand freelancers, Grant has built a process and powerful network to define and execute digital marketing programs. Using the marketing approach with companies, he’s devoting his attention now to help executives of these companies.
Grant earned a bachelor’s degree in commerce with honors from Queen’s University in Kingston, Ontario. He’s active in numerous associations in Dallas as a participant and speaker. To ensure he stays grounded, he spends his weekends refereeing youth soccer in the Dallas . When not on the pitch, you’ll find him walking his labs, dabbling with tech gadgets and iPhoneography or learning about wine with his wife.
Grant is constantly learning and applying digital strategies for his own personal brand efforts